Right to Right is easy. Anyone can do it. It is natural, reactive, and effortless. When someone treats us well, responding well comes automatically. There is no inner conflict. No pause. No conscious effort. At work, on the road, inside our homes, with neighbours, on a bus, or when we...

Morning Thoughts By J Sampath, Founder & CEO of JB Soft System Profit-making companies will sustain. Loss-making companies must pause. Loss-making companies running on borrowed money must be stopped. Loss-making companies burning other people’s money must be questioned. Loss making is not a strategy. A business collapsing is not just...

For centuries, anthropology has shown us a repeating pattern in human society: power and resources tend to concentrate in the hands of a few. From ancient kingdoms to modern corporations, the story often looks the same – a small group owns, controls, and decides, while the majority follow the rules...

In today’s competitive world, every business wants to grow faster, serve better, and operate more efficiently. But while many business owners focus on marketing, sales, and expansion, they often ignore one of the most powerful growth tools available to them – SOPs. Yes, Standard Operating Procedures are the real secret...

“Content that doesn’t captivate won’t convert, the brands that win are the brands that tell better stories consistently.” It's a fact that every business is racing to capture attention but only those with a strong content strategy truly stand out. With the immense rise of AI-powered writing and design...

In business, we often believe that constant reminders bring results. But there is a very fine line between following up and spamming. Sending the same message again and again… Forwarding content every single day… Pushing for a response without understanding the prospect’s readiness… These are not follow-ups – these are...

In today’s fast-changing world, technology and AI are becoming central to how we do business. But amidst all the noise, we must remember one simple truth – technology is a tool, not your boss. Artificial Intelligence can assist, automate, and accelerate your work. It can analyze data, draft content,...

In cricket, a good batsman is never at the mercy of the bowler. He doesn’t complain about the bowler’s pace, swing, or aggression. Instead, he focuses on his skill, timing, and calmness. In fact, it’s the toughest bowlers who bring out the best in a batsman – they make...